Andreas Nilsson has been on the scene for almost 10 years now and has been pumpin out dozens of music videos for a huge amount of artists that include Yeasayer, MGMT, The Knife, Moby, and Depeche Mode. Andreas’ artistic and musical background has obviously helped him out in the video world and you can notice this through his luxurious and colorful camera work that seems to perfectly fit each individual song and video. We took a glimpse into his foreign world to try and figure out what’s really behind these amazing videos we’ve been fortunate enough to be an audience for.
YMT: Andreas! How did you become involved with the music video industry? And more specifically placing yourself in the directors chair?
ANDREAS: I studied art at university for many years in the 90’s and was playing in a band while doing that. In school I did a lot of animated artpieces. A friend of mine, Karin Dreijer Andersson of the Knife and Fever Ray liked those and asked me to do a video for her, at the time, a new band at the time, The Knife. Thats how it all happened.
YMT: Seeing as the industry has changed so vastly in the last couple years, and being in the business for almost a decade since your first videos with The Knife, have you had to change your approach and thought process when directing videos?
ANDREAS: Not really, I started out on a very diy level and stayed there for many years. So I never really experienced the hey days of musicvideo.
YMT: When coming up with an idea for a video, what inspires you?
ANDREAS: My life. And my friends life. And my familys life. And gardening.
YMT: Would you say you have a most enjoyable video? Something you had the best experience working on?
ANDREAS: The most enjoyable project to work on rarely means the best result, rather the opposite. Thats my kind of sad experience. I prefer to enjoy the final result.
YMT: The final result always seems to be amazing. One of your more recent big hitter’s was the video for Yeasayer’s “Madder Red”, what was it like working on that set? Especially given the task of directing a love story between star Kristen Bell and a not-so-pleasant pet?
ANDREAS: Kristen was fabulous, really good. Met her in an Applestore in LA. That’s pretty much how that came about. She has a great sense of humor and a self distance that I think you need when sobbing over a rubber duck.
YMT: And lastly, anything new in the works for Andreas Nilsson?
ANDREAS: Working on a play at the Royal theatre of Stockholm together with Karin Dreijer Andersson and Malin Stenberg. We are doing Ingmar Bergmans “Hour of the wolf”. His one and only horrormovie. It premiers march 12.
YMT : Thanks Andreas!
Check out Andreas’ site here
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