VICE & Ray-Ban hook up with the Black Lips’ to create a two-minute homage to Chief Noc-A-Homa, the famed former mascot of the Atlanta Braves from the 1950s until 1986. Chief Noc-A-Homa is one of baseball’s most beloved mascots who was best know for emerging from a tepee in the bleachers to rally the hometown crowd into a frenzy. In their song, “Noc-A-Homa,” the Black Lips, Atlanta natives and diehard Braves fans, tell the story from Chief Noc-A-Homa’s point of view, a proud Native American who has been humiliated and made into a caricature of his ancestors for the amusement of drunken fans who pelt him with boiled peanuts.
In the music video, the Black Lips partner up with director Sandy Kim to produce a telling of this tragic story. In the Black Lips’ version, Chief Noc-A-Homa enacts revenge on all those who humiliated him, donning his old costume and handing out sweet justice. This time it’s the Chief who comes out on top.
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